Project for the Google UX/UI certification course.

Goal: design a houseplant/garden care app

Currently in-progress

Initial research + User interviews

In lieu of user interviews and testing, I trained several AI programs to act as my users to conduct interviews.

These interviews confirmed my initial research and direction.

DIRECTION: Users want a plant-care app they can customize

Competitive Audit

Scrutinizing competition and looking for opportunities.

Competitive Audit 1
Competitive Audit 2

To list gaps plainly:

Price, Limited care routines, Customization of routines, Customization of notifications, AI & ID features could be driving price but not adding enough extra value, Don’t allow users to have the app conform to their experience

There may be an opportunity for an app that is:

  • Inexpensive

  • Offers customization

  • Is aimed at people who want to set their own schedules 

This confirms my initial research that there is a market for an app that allows for someone to do their own outside research and input that knowledge into an app that is focused on giving reminders and storing & organizing their plants and info.

Not all plants of the same species need the same care routine depending on location, climate, and other factors. An app that acknowledges this could bring something new to the table. This would also allow the user to connect their own experience to the app, which seems like something that is desired. 

This could potentially leave out newer users if it is not handled well. There still needs to be suggested care and good info.

A cheap app that was focused on organization, custom routines, journaling, and adding custom info could be useful.

User Personas + Goals

Persona: Akari Castillo

Akari Castillo Persona
Akari Castillo User Story
Akari Goal Statement
Akari User Journey

Persona: Alex Garcia

Alex Garcia User Persona
User Story Alex Garcia
Goal Statement Alex Garcia
User Journey Map Alex Garcia

Persona: Camille Novak

Persona Camille Novak
User Story Camille Novak
Goal Statement Camille Novak
User Journey Map Camille Novak

Persona: Robert Davis

User Persona Robert Davis
User Story Robert Davis
Goal Statement Robert Davis
User Journey Map Robert Davis

Persona: Zareen De Vries

Persona Zareen De Vries
User Story Zareen De Vries
Goal Statement Zareen De Vries
Problem Statement Zareen De Vries

Persona: Arthur Finch

User Persona Arthur Finch
User Story Arthur Finch

Initial wireframing - User Flows

User Flow Akari
User Flow Alex 1
User Flow Alex 2
User Flow Camille
User Flow Robert
User Flow Zareen